SEVERRA™ - native collagen hydrate from the skin of the wild northern pike

Severra - and the river that gave birth to her.

SEVERRA™ - a collective image of the woman of Russia's northern rivers. She has no single face and no single biography: she holds something of each of the women of Yugra and Yamal, who for generations have lived by the Ob, the Irtysh, the Konda. Severra is that inner support the northern person carries within, because otherwise you do not survive in the north.

But behind every brand name stands something real. Behind Severra there is a thousand-year history of the Ob-Ugric peoples and one subtle biochemical truth.

Khul-yokh. And the pike as a totemic ancestor.

The Khanty, the Ob-Ugric people of Yugra, called themselves “khul-yokh». In their language this means fish-people. In some clans the pike was a totemic ancestor: they traced their lineage from it. The clan was called “Sort-yakh», people of the pike. The shaman reached the lower world along the river, turning into a fish.

This is not a metaphor. It is an ancient ontology: fish and human are kin, children of one river. When the first pike was caught in spring, a formula of gratitude was said over it. The fish “offered itself in sacrifice” so that people could live.

Fish skin - a biological membrane a thousand years before GORE-TEX.

The Khanty and the Nanai on the Amur had a technology that ethnographers study today in museums. From pike and burbot skin they sewed parkas, footwear, capes. They carefully removed the skin, tanned it with fish oil and birch bark, and sewed it with threads made from sinews. The result was clothing: durable, light, water-repellent, breathable. In its properties - a biological analogue of modern membrane fabrics.

This clothing was called the “second skin of the human”. Not figuratively. Literally: the fish skin covered the body, protected it from cold and water, warmed it. It was a culturally refined idea: what covered the fish can cover the human.

A thousand years later, science confirmed it.

The collagen molecule in pike skin is collagen of types I, II and III, with a triple-helix structure (~300 kDa) identical to the collagen in human skin. That is why the body absorbs it not as a “foreign protein” but as material for its own skin.

The hydrolysates sold as “collagen” in 95% of cases on shelves are broken peptides. The body has to reassemble them, losing the structure. Native hydrate is the same molecule the Khanty had in their parka, only now in a bottle.

SEVERRA™ is the entry to this bridge.

We are the only Russian brand that obtains this “living” collagen from the skin of pike in Russia's northern rivers at a single full-cycle plant. All other “collagens” in Russia are either imported or Russian hydrolysates, that is, broken-down collagen in the form of peptide fragments produced by heating and/or hydrolysis (essentially closer to gelatin after heat treatment).

It is hard to call this a “revolution”: the Khanty knew it for a thousand years, biochemistry merely explained the mechanism.

Severra carries the name of a river in its name. The river gives fish. The fish gives a person a second skin: for a thousand years as a fur coat, today as a living molecule.

- Severra